Annie Lefforge is a designer interested in visual beauty and how it functions to make the world a better place. Currently at Handled.


DESIGN RESEARCHER


A presentation on Caroline Sinders, a machine-learning-design researcher and artist with an interest in algorithms, social media and communication.

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OCT 2020
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RESEARCH METHODS AND INSIGHTS


After conducting our five research methods – a survey, personas, scenarios, secondary research and competitive testing of safe spaces on campus – a few things have become clear.

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OCT 2020
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CASE STUDY


My case study summarizes the Bedsider project by IDEO in collaboration with The National Campaign to Prevent Teen and Unplanned Pregnancy. The project used a multi-touchpoint birth control support system to better educate and foster positive conversations surrounding safe sex for women between 18 and 29.

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OCT 2020
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COMPASSION OVER EMPATHY


Bloom’s argument against empathy upsets me. In some ways I understand this perspective – empathy is exhausting. Taking on someone else’s pain is not an ideal situation for anyone, and it certainly slows down the design process. But sometimes I think it is necessary to take on the pain of others, especially in a place of privilege.

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SEPT 2020
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DESIGN: INTENTIONAL AND UNINTENTIONAL


This reading from the Equity-Centered Community Design Field Guide felt closely related to some of our other readings. I particularly enjoyed how the guide breaks down some important equity-centered design terms into clear, succinct definitions in the “language setting” section.

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SEPT 2020
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FINDINGS


Our interviews were a little unconventional. Because of the sensitive nature of our questions, we decided to interview people in a 1:1 Zoom conversation to promote vulnerability and make the participants feel more comfortable. I’ve changed each of their names for this blog post to preserve the anonymity of our interview process.

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SEPT 2020
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PERIPHERIES AND EXTREMES


These readings definitely helped me take a step back and think about how I’ve conducted research in the past – and how I want to move forward. It’s easy to accept a mindset based on the way things have always been done, but its important to broaden one’s scope when considering other experiences.

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SEPT 2020
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A GREAT WAVE


Our society is structured around archaic ways of thinking. Because we have parsed out separate career paths that everyone is expected to aspire to – instead of viewing knowledge as a holistic and multifaceted pursuit – everyone “stays in their lane,” never daring to incorporate other methods of research, knowledge and creativity into their practice.

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SEPT 2020
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THE RIGHT TOOLS


This reading opens with a headline: “Graphic designers have long been taught that form, structure, and style are indispensable communication tools.” While visual design is something that I value – maybe more than I would like to admit – I understand and admire the shift of design from a practice strictly concerned with aesthetics to one that centers around research and problem-solving.

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SEPT 2020
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EMPATHY FOR ALL


First: I was so interested in the Invisible Women episode of 99% Invisible that I bought the book shortly after. Data bias is something I haven’t thought a lot about in the past, but I was very entertained by Caroline Criado-Perez’s account of how a lack of gender-disaggregated data is extremely harmful to women.

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SEPT 2020
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ITERATIVE DESIGN


This past Thursday, I was able to communicate in a 1:1 breakout session with Ella Mauck to learn more about her and her feelings on gift giving in order to create a low-fidelity solution to ease her pain points in the process.

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AUG 2020
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DEFINING EMPATHY


Human centered design is about removing yourself from the equation. Humans are selfish by nature – even before contemporary society, we have always put our own survival above all other needs and relationships. It’s about unlearning this fundamental part of us and dedicating time to listening, understanding and empathizing with lives that may or may not be like our own.


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AUG 2020
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