Link

Link is a matchmaking app that addresses the space between people in a post-pandemic world. It was the result of my honors thesis investigation at the University of Arkansas and my senior degree project in the BFA Graphic Design program. I was inspired to create Link due to my own frustrations with online dating.

THIS IS A SPECULATIVE PROJECT.
SERVICESBrand identity, design research

Link uses public locations (rather than faces) to create daytime group outings. This solution allows for more organic meetups, lessens the pressure to perfect a profile and fosters genuine long-term connections – whether romantic, platonic or sexual. By removing images, physical biases are taken out of the match phase, encouraging users to establish more authentic relationships.

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Annie Lefforge is a creative with experience in brand and digital design. Currently based in Northwest Arkansas.