Annie Lefforge is a multifaceted creative living and working in Northwest Arkansas. Currently at Archetype.


Savoy Tea Co

Savoy Tea Co is a Northwest Arkansas based tea company dedicated to creating and selling a variety of “ethically sourced, high quality teas – from garden to cup.” Savoy sources its ingredients from all over the world – with this rebrand, I chose to represent a sense of wanderlust in each artifact. The identity utilizes a series of unique stained glass window illustrations and a sharp, expressive serif to distinguish itself from existing tea makers.