Annie Lefforge is a multifaceted creative based in Northwest Arkansas. Currently at Archetype.
Aisle 9 aimed to inspire women through curated products that elevate their daily lives. While working with the team at Aisle 9, I primarily designed creative for social as well as their blog. This included ongoing campaigns like Small Talk – a series of conversations with inspiring women – as well as the Summer Edit, which focused on Editor-in-Chief Anna Cottrell’s trip to Santa Fe.
SKILLS
+ SOCIAL MEDIA
+ PHOTOGRAPHY
+ VISUAL IDENTITY
Form
Form was our BFA Graphic Design class of 2021 senior show. This brand stands as a collective identity of our graduating class, and was made to showcase each of our capstone projects in an asynchronous on and offline space.
SKILLS
+ VISUAL IDENTITY
+ SOCIAL MEDIA
+ PHOTOGRAPHY
Savoy Tea Co
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Savoy Tea Co is a Northwest Arkansas based tea company dedicated to creating and selling a variety of “ethically sourced, high quality teas – from garden to cup.” Savoy sources its ingredients from all over the world – with this rebrand, I chose to represent a sense of wanderlust in each artifact. The identity utilizes a series of unique stained glass window illustrations and a sharp, expressive serif to distinguish itself from existing tea makers.
THIS IS A SPECULATIVE PROJECT.
SKILLS
+ VISUAL IDENTITY
+ PACKAGING DESIGN
Distributed Proximities
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A typographic identity for ACADIA’s 2020 conference, Distributed Proximities. The event utilizes complicated circumstances in order to view problems through a new lens, making the best of an unfamiliar situation in the spirit of innovation. In a similar light, this identity unifies unlike parts to reach a unique design solution. This reimagined conference identity was created as an exercise for my advanced typography class.
THIS IS A SPECULATIVE PROJECT.
SKILLS
+ VISUAL IDENTITY
Archetype
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A growing collection of work completed over the past three years with the team at Archetype, a creative agency based in Northwest Arkansas. My role at Archetype focuses on content coordination – primarily for our wine clients, which include Bread & Butter Wines and Riboli Fine Wines. Honing my photography, design and social strategy skills has been key to my position.
SKILLS
+ VISUAL IDENTITY
+ SOCIAL MEDIA
+ PHOTOGRAPHY
+ CONTENT STRATEGY
Link is an app that addresses the space between people in a post-pandemic world. It is also the result of my honors thesis investigation at the University of Arkansas and my senior degree project in the BFA Graphic Design program. I was inspired to create Link due to my own frustrations with dating apps.
SKILLS
+ VISUAL IDENTITY
+ UX & UI DESIGN
+ RESEARCH METHODS
AISLE 9
Holiday Gift Guide
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Identity and assets for Aisle 9’s annual Holiday Gift Guide and Instagram giveaway.
SKILLS
+ VISUAL IDENTITY
+ SOCIAL MEDIA
My role at Handled as junior designer required an in-depth knowledge of the Handled brand, including typography, color palette, illustration and brand voice. I worked with Handled from its launch in August 2019 and became familiar with the brand through the creation of various assets across online and print platforms.
SKILLS
+ SOCIAL MEDIA
+ PHOTOGRAPHY
+ CONTENT STRATEGY
Odds and Ends
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Miscellaneous creative projects and designed bits.