Link
Link is a matchmaking app that addresses the space between people in a post-pandemic world. It was the result of my honors thesis investigation at the University of Arkansas and my senior degree project in the BFA Graphic Design program. I was inspired to create Link due to my own frustrations with online dating.
THIS IS A SPECULATIVE PROJECT.
SERVICES Brand identity, design research
Link uses public locations (rather than faces) to create daytime group outings. This solution allows for more organic meetups, lessens the pressure to perfect a profile and fosters genuine long-term connections – whether romantic, platonic or sexual. By removing images, physical biases are taken out of the match phase, encouraging users to establish more authentic relationships.