ANNIE LEFFORGE


I am a graphic design student interested in visual beauty and how it functions to make the world a better place. Currently working at Handled under brand director Celi Birke.




RELEAF


Releaf is a project that focuses on the perception of medical marijuana use. Rather than taking a traditional approach, Releaf seeks to innovate with the unexpected and draw the eye with bold colors, graphics and type. This was an experimental brand created as a project for my identity design class and is not associated with the business.

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NOV 2019
IDENTITY


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HANDLED


My current role at Handled as a junior brand designer involves multifaceted work that requires an in-depth knowledge of the Handled brand, including typography, color palette, illustration and brand voice. I’ve been working with Handled since its launch in August 2019 and have become extremely intimate with the brand through the creation of various assets across online and print platforms.

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MAR 2020
COMMERCIAL


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OH GOD, I’M SO ALONE!


In the midst of a global crisis, pleasure may seem like a luxury. It doesn’t have to be. A self-initiated design project that compiles information on safe sex practices during the COVID-19 pandemic. Showcases select work by fellow female creatives, printed on 11x17 newsprint by Newspaper Club.

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JUN 2020
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LA FEMME


A photo series inspired by French cinema and the complexity of the female experience. Using faceless portraiture, I aimed to create something that challenges my previous photo work and abstracts the idea of constructed femininity into unique and disorienting compositions of each subject. 

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DEC 2018
PHOTOGRAPHY


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LOCAL MENU


Menu design for Wasabi (a local sushi restaurant) as a project for my typographic systems class. The menu included separate sizes of cut colored paper with green text and illustration.

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MAR 2019
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THINGS I’VE DONE DURING QUARANTINE


An experiment in illustration and hands-on zine creation for my printmaking class. After transitioning to online assignments as a result of the COVID-19 pandemic, our final project was to make a zine about anything we wanted. I took the opportunity to award myself for completing seemingly small tasks during my time in self-quarantine.

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APR 2020
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RESEARCH ZINE


A twenty-page zine designed for my Greek Art and Archaeology class that explores parallels between ancient and contemporary bodies and the modern infatuation with the Greek world. This project was accompanied by a short paper explaining the context + meaning of the zine.

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MAY 2019
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CREATING SERIES


An exercise in creating a body of work for my digital photography class. By constructing a narrative around each piece of intimate clothing, I hoped to communicate the odd discrepancies between public and private life and convey a concept that is typically considered taboo.

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OCT 2019
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LOCAL WOLVES


Spreads designed for Local Wolves, an independent digital and print magazine pioneered by California native Catherine Khom. While on the Local Wolves team, I drafted layouts for spreads featuring up-and-coming creatives and worked remotely with a diverse team of young designers, illustrators + writers.

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MAR 2020
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SAVOIR-FAIRE


Assorted work created for Savoir-Faire, a locally owned women's clothing boutique in Fayetteville. While serving as creative assistant and social media coordinator, I styled models using new arrivals, photographed products for website and social media platforms, designed promotional emails using graphics and photo work, and participated in specialty shoots.

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APR 2019
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TRANSPARENCY


An exercise in exposing the amount of time dedicated to developing a social media presence during my month abroad. With this project, I aimed to unmask some elements of the superficial image I created during my time in Italy by providing a look into the strenuous, often ridiculous process behind each of my Instagram posts.

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JUN 2018
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SISTERHOOD


Primarily drawing inspiration from fashion photography, Sisterhood highlights the intimate nature of female friendships. Using my closest friends as subjects, I explored both their relationship with each other and our collective relationship as I posed and photographed them in various settings. The series serves as an observation of emotional and physical intimacy between friends and celebrates the power of femininity in relationships.

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DEC 2019
PHOTOGRAPHY


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